I recently published an article explaining exactly what is search engine optimization is. It is not rocket science, but it is simply a system that you need to follow in order to promote your website and make it search engine friendly.
I seriously recommend that every Web master learn how to perform search engine optimization, even before they outsource that project. If you know what you are doing it is less likely that you'll be ripped off. I personally like to employ people to help me do search engine optimization, as I do not trust someone to fully do the job.
Tasks you can outsource the search engine optimization
- article distribution
- link building
- guest posting
- blog commenting