Saturday, December 3, 2011

Steps for SEO writing

There are two elements when it comes to writing for SEO: the writing itself and the technical issues. This will concentrate on the writing. You will need to combine the 2 to make your article worthwhile.

In a nutshell, you need to plan your article and then you need to seed it with keywords, dispersing them throughout the article so it doesn't’t look like spammy “keyword stuffing”, which is a negative.

Often it is easier to write the article and then to write the headline last. As you are writing the content, a good line will pop into your mind and it becomes the obvious, catchy headline that will grab the attention of your target audience.

  1. Make sure your keyword is used in the headline.
  2. Also make sure your keyword is used in the first paragraph, as close to the start of the sentence as possible without it sounding ridiculous.
  3. Here is an example plan for a story on “Keywords”
  4. Headline: try a few different versions (for example The Keyword Is King; The Key Is The Keyword; Keyword Clangers And Catastrophes)
  5. Paragraph one: start with a catchy phrase, something new or something controversial. Make sure the keyword is used.
  6. Paragraph two: a quick definition of “keyword(s)”.
  7. Paragraph three: show how impressive the results can be. Cite facts or figures if possible.
  8. Paragraphs four to six: use a case study or anecdote to humanize. Include a quote from a third party if you can. This adds credibility.
  9. Paragraphs seven to ten: detail how to use keywords, keyword phrases etc. Focus on best practice.
  10. Paragraph eleven: quickly identify common mistakes and forbidden (black hat) strategies that search engines will regard as spam and mark you down.
  11. Paragraph twelve: a summation paragraph, using your keyword and possibly including a “call to action”; that is, getting the reader to do something, like click on a link.

A few extra tips:
  • - Be original – write in your own style. However, poor grammar will be regarded as sloppy by professional, educated readers. Having your own style, for example being conversational or cheeky, is not an excuse for sub-standard writing.
  • - Don’t use overly long sentences. People tend to scan on the web. They will read more when it is an article but you should keep the scanning issue in mind and use some of the pointers that can be found in this article.…
  • - Don’t cut and paste and try to put together an article. This is not original content and will be recognized as such. However, you can cut and paste for the purpose of generating notes. Then put them aside and try writing a draft. Don’t worry about getting it right first time. Don’t fuss over grammar too much; it’s just the first draft. Get your ideas down, treat it as brainstorming and then come back and clean it up in the second and third draft.
  • - Finally, try to relax and have some fun. That way original thoughts will flow and your enjoyment will show through for the reader.

I use SEOPressor to rate my article and tell me what is needed. Here is the screenshot below of a post that needs to be worked on a bit more. Where it says keyword density, I like to have between one and 2%. For the overall score I like to get above 80%.

There is no doubt that this method works and all that is left now is building links to the search engine optimized article.

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